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Paramount to integrate Showtime with Paramount+

Paramount Global on Monday said it would integrate Showtime with Paramount+ across both streaming and linear platforms later this year, rebranding the premium tier of its streaming service to “Paramount+ With Showtime.”

January 31, 2023
By Helen Coster
31 January 2023

By Helen Coster

Jan 30 (Reuters) – Paramount Global on Monday
said it would integrate Showtime with Paramount+ across both
streaming and linear platforms later this year, rebranding the
premium tier of its streaming service to “Paramount+ With
Showtime.”

Later this year, the Showtime streaming service – now
available for $10.99 per month – will no longer be available,
and instead will be combined into the Paramount+ streaming
service.

Paramount Global, like other media companies, is
prioritizing its streaming services while also distributing
content through pay-TV cable providers.

Paramount Global has relied on Showtime as an edgier
complement to the general market Paramount+ brand. Popular
Showtime series include “Billions,” “Yellowjackets” and
“Dexter.”

In a memo to staff Monday, Chris McCarthy, Paramount Global
president of entertainment and youth brands, said that the
company will divert investment away from areas that account for
less than 10% of views, and focus on shows that have franchise
potential.

Paramount+ streaming services added 4.6 million subscribers
in the third quarter ending Sept. 30, compared to the 4.9
million added in the preceding quarter. That figure includes
subscribers to BET+ and the Noggin children’s app, in addition
to Paramount+ and Showtime.
(Reporting by Helen Coster in New York and Chavi Mehta in
Bengaluru; Editing by Anil D’Silva and Aurora Ellis)

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